What is it about ultralight rods? It seems no matter the age or experience of the angler, these magic little wands never fail to elicit smiles and build memories.
AIRD X is made from a high quality graphite material that gives the rod its sensitivity and strength. Combined with “Braiding-X” construction which reinforces the blank and reduces blank twist.
The Innovative Light Weight Design is achieved through several proprietary Daiwa rod building technologies. This allows for a Slim Design blank that maintains the strength and durability of a much larger diameter rod.
The perfect choice when targeting deep, bottom dwelling bass, the Strike King® Bottom Dweller Spinnerbait is designed not to roll when it comes in contact with the bottom.
Built with exacting specifications, the new KVD Series reels gives anglers the ability to make long casts, feel what the lure is doing with their smooth retrieves, have the power to handle the biggest bites, and durability to last for years.
The BUBBA CULLING INDICATOR SET is compatible with both the Pro Series and Standard Smart fish scales, making it the next ultimate tournament fishing accessory.
If you've never dropshotted a jerkbait, now's the time. The Strike King® 3X Z-Too Jerkbait answers the needs of the small circle of anglers who've actually tried this deadly secret presentation.
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula.
This lightweight but durable combo serves up a quality 8-bearing spinning reel on a sensitive IM6 graphite rod. The combination is a great choice and value for most light to medium fishing applications.
The Tactical Elite Bass series of rods are our premier level fishing tools for tournament focused anglers. This series optimizes technique specific rod actions with performance maximizing componentry.
The Signature II series rods offer the same astounding performance as the classic Signature series but with upgraded components. This is a perfect first fly rod with performance that will impress even a master fly caster.
The VMC® Tumbler Spoon is the ultimate one-two punch lure. It’s unique “knuckle” bend offers a slow tumbling action for those finicky biters or when a subtle action spoon is critical to matching the behavior of neutral to negative fish.
Easy-casting Berkley Vanish has become a popular fluorocarbon mainline in the U.S. and around the world. Continuous upgrades on the Vanish formula have made it a mainstay to ensure your satisfaction. One of the great values in 100% fluorocarbon line!
The Tactical Bass series of rods are precision fishing tools for serious anglers. Designed to match optimized rod actions and powers to specific fishing techniques, this series ensures maximum success on the water.
Introducing the newest top-of-the-line fishing tool from BUBBA, the Pro Series Smart Fish Scale. Featuring our ICONIC NON-SLIP GRIP, the Pro Series Smart Fish Scale is the perfect fish scale, whether you’re a hobbyist or a fierce competitor.