Sometimes in fishing, less is more. The Pre-Rigged Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite.
The Lunkerhunt Typhon is our Solid Body Tube that is made with our Ultra Durable Soft Plastic that will stand up to catch after catch unlike most other soft plastic baits.
The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest-to-c
The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest-to-c
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula.
The 490 CLASSIC TROUT is a great dry fly and light nymph rod for spooky trout and clear water. It protects light tippets with ease and offers exceptional in-hand balance.
Berkley® x9 Braid is a conventional braid using 100% PE fibers. 8-stranded braids are popular and Berkley® x9 takes it to another level by adding an additional strand making x9 strong, reliable, and built to be smooth and cast effortlessly and far.
Berkley® x5 Braid is a conventional braid using 100% PE fibers. 4-stranded braids are popular and Berkley® x5 takes it to another level by adding an additional strand making x5 strong, reliable, and built to cut through weeds and vegetation.
Designed with sharp serrated cutting edge and oversized finger and thumb holes, these scissors actually grip and hold braided line for easy non-slip cutting.
The TATULA 150 T-WING Baitcasting Series is designed for specific bass fishing tasks like deep cranking, punching or flipping, pulling chatter baits or swimbaits, and frogging.
The new Tatula SV70 reel with an all-new frame size to be the smallest, lightest, and most palmable Tatula SV reel the company has ever introduced. The amazing new Tatula reel is one of the lightest, one of the most controlled baitcasting reels on the mar
Resolve Bass taught us to listen to our anglers instead of talk at them. When you purchase a rod of the caliber of Resolve Bass, you are likely not buying your first rod.
Keep your net secure and convenient.
Tough, lightweight machined aluminum construction pairs with powerful rare earth magnets to ensure your net doesn't ever take a ride downriver without you again.
The ‘No Tools Required’ fly reel is as simple as the name sounds.
Introducing the all new NTR fly reel series. No fancy tools needed to change retrieve, tighten the drag, or perform any maintenance.
The Innovative Light Weight Design is achieved through several proprietary Daiwa rod building technologies. This allows for a Slim Design blank that maintains the strength and durability of a much larger diameter rod.
This rod and reel combo is a great entry-level rod for the aspiring winter ice specialist. Ideal for Yellow Perch, Walleye, Lake Trout and Muskellunge.
This rod and reel combo is a great entry-level rod for the aspiring winter ice specialist. Ideal for Yellow Perch, Walleye, Lake Trout and Muskellunge.
The TD-ICE Q is built with Daiwa’s commitment to quality, this combo is designed for the dedicated ice fisherman and Ideal for Yellow Perch, Walleye, Lake Trout and Muskellunge.
Sufix Performance Ice Braid is the best "ice braid" you will ever fish. Made with digital Y6 Braiding™it sheds water, resists freezing, stays flexible under extremely cold conditions and is super strong and ultra quiet.
More power, more holes, stable ergonomic handling in the lightest, most compact peak performer in it's class. Crushes performance of standard handheld cordless drivers.