Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula.
The VMC® Tumbler Spoon is the ultimate one-two punch lure. It’s unique “knuckle” bend offers a slow tumbling action for those finicky biters or when a subtle action spoon is critical to matching the behavior of neutral to negative fish.
The perfect choice when targeting deep, bottom dwelling bass, the Strike King® Bottom Dweller Spinnerbait is designed not to roll when it comes in contact with the bottom.
If you've never dropshotted a jerkbait, now's the time. The Strike King® 3X Z-Too Jerkbait answers the needs of the small circle of anglers who've actually tried this deadly secret presentation.
The MegaStrike Fish Attractant is comprised of the proper balance of Amino Acids and Proteins to make the fish strike, hold onto, and consume the product
Extra long-lasting gel
No mess tube
The best all-around jig out there. With its unique head design it can be flipped, pitched or cast in and around cover with no problems and is also great for open water fishing.
The miniature version of Strike King®'s popular Pro-Buzz®, the Mini Pro-Buzz Buzzbait frequently provokes strikes in conditions when other buzzbaits hardly draw a glance.
Strike King’s new Compact Tungsten Casting Jig is built with a premium tungsten jig head that is 40% more dense than lead for greater castability, sensitivity and performance.
Fly fishing in lakes can be tricky for anglers that are new to lake fishing. The water lacks current, making it hard to find fish, and contains a range of feeding zones with all sorts of food sources.
Featuring uniquely textured, buoyant ElaZtech pinchers that float up off the bottom, BatwingZ jig trailers accurately mimic the natural defensive posture of a crawfish and turn any jig into the perfect stand-up jig.
The Senko is a staple in the fishing world. The original soft-plastic stickbait comes in sizes ranging from 3 inches up to 7, and it has become the #1 choice of anglers everywhere.
This Cowboy is well-armed. This creature bait pairs the bulky body of the 4.5” Flappin’ Hawg and the swimming tail kick of the iconic DT Grub to create a well-rounded plastic that shines in any scenario.