The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest-to-c
The MegaStrike Fish Attractant is comprised of the proper balance of Amino Acids and Proteins to make the fish strike, hold onto, and consume the product
Extra long-lasting gel
No mess tube
The Senko is a staple in the fishing world. The original soft-plastic stickbait comes in sizes ranging from 3 inches up to 7, and it has become the #1 choice of anglers everywhere.
The X Zone Pro-Series True Center Stick is a super salty, super soft stickbait infused with our X Zone Scent Formula, creating the taste and feel that make fish hold on longer allowing you more time to feel the bite and set the hook!
Optimal distance from keeper to jig head allows the plastic to remain in place on the hook shank by collapsing tightly in that area creating superior holding power.
The Curl Tail Spin Jig has a ball bearing swivel for maximum rotation/flash. Equipped with a premium VMC power gap hook that has a 5% wider gap than traditional jig hooks. It comes pre-rigged a TriggerX® Curl Tail Body.
Bladed swim jigs belong in every bass angler's arsenal! The Thunder Cricket was designed by Kevin VanDam, Greg Hackney, and Andy Montgomery and has changed the game for vibrating jigs.
For decades, the MINI-KING® Spinnerbait has been the most popular small spinnerbait for lighter rods, smaller fish, pressured waters and newcomers to fishing because it works so well and gets lots of bites.
The miniature version of Strike King®'s popular Pro-Buzz®, the Mini Pro-Buzz Buzzbait frequently provokes strikes in conditions when other buzzbaits hardly draw a glance.