Soft Plastics & Lures

Strike King Compact Tungsten Casting Jig 3/8 oz

Strike King’s new Compact Tungsten Casting Jig is built with a premium tungsten jig head that is 40% more dense than lead for greater castability, sensitivity and performance.

$6.99

Strike King Coffee Tube 3.5"

Strike King® Coffee Tubes are scented with real coffee bean granules and coffee bean oil.

$6.99

Strike King Chick Magnet Jr 1/4 oz, 2-4 Feet

Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill.

$9.99

Strike King Bottom Dweller

The perfect choice when targeting deep, bottom dwelling bass, the Strike King® Bottom Dweller Spinnerbait is designed not to roll when it comes in contact with the bottom.

$8.99

Strike King Blade Minnow 4.5

The Strike King® KVD Perfect Plastics Blade Minnow started out to be a great trailer.

$6.99

Strike King Strike King Bitsy Tube 2.75"

When you're facing post-frontal conditions and the bass have lockjaw, downsize to a Bitsy Tube! The Strike King®'s Bitsy Tube® is the perfect finesse bait to get many species of fish, but especially big bass inhaling again.

$4.99

Strike King Bitsy Flipping Jig 1/4 oz

The Bitsy Flip sports a beefier hook so it can be thrown into heavy cover with big line.

$2.99

Strike King Bitsy Crackin' Tube Jig Head Unpainted

Strike King’s Tour Grade Crackin’ Tube Jig Head features a teardrop shaped head that puts the majority of the weight at the front of the tube.

$4.99

Strike King Bitsy Bug Mini Casting Jig 1/8oz

Smallmouths love Strike King®'s Bitsy Bug® Mini Jigs! In addition to their downsized design, Bitsy Bug Mini Jigs feature premium silicone skirts and fiber weedguards.

$2.99

Strike King 6" Filler Worm

The Strike King Filler Worm is a 6-inch worm that is designed to be fished for a finesse presentation, featuring a wide head for added durability, increasing the strength of the plastic to last for multiple fish catches.

$6.99

Strike King 3X Baby Z-Too Soft Jerkbait

If you've never dropshotted a jerkbait, now's the time. The Strike King® 3X Z-Too Jerkbait answers the needs of the small circle of anglers who've actually tried this deadly secret presentation.

$4.99

Scum Frog Big Foot 3/8 oz

Use like a conventional buzz bait, but because BIGFOOT® floats, you can stop and spend more time around weeds, brush, and stumps. Or, you can retrieve in short strokes between pauses.

$6.99

Freedom FT Swim Jig

The FT Swim Jig is purpose built for swimming through a variety of open water structure and cover.

$4.29

BaitFuel Tubes 4"

Our Finesse Series Tubes are rewriting the rules when it comes to tube fishing and smallmouth bass!

$5.49

BaitFuel Stumpy Crush 3.5"

The Crush Worm is one of the most lifelike baits available on the market today thanks to a super-soft, high-float plastic integrated with salt and scent – the ultimate combination to get fish to bite and hang on!

$6.59

BaitFuel Mega Bopper 7"

The NetBait Mega Bopper Worm, Supercharged with BaitFuel will give you Mega VIBES as a magnum-sized version of our popular Big Bopper.

$4.79

BaitFuel Lollipop DS 3.5"

The evolution in finesse baits is the Lollipop DS TM with BaitFuel!
The Lollipop DS TM (Drop Shot) is infused with BaitFuel, a scientifically engineered fish attractant that stimulates the predator instinct in fish.

$7.69

BaitFuel Drifter 2.75"

One of the best baits available for finesse applications like drop shot, jig head and the all new Flatty Jig.

$7.69

BaitFuel Crush Worm 3.75"

The NetBait BaitFuel Infused Crush Worm is a proven winner for finesse presentations such as the drop shot, giving anglers a leading edge over the competition.

$6.59

X Zone 3" Stealth Invader

The new 3" Stealth Invader from X Zone Lures is finesse style goby bait that will have application throughout the country whether your lake has gobies or not.

$6.99