The BUBBA CULLING INDICATOR SET is compatible with both the Pro Series and Standard Smart fish scales, making it the next ultimate tournament fishing accessory.
Introducing the newest top-of-the-line fishing tool from BUBBA, the Pro Series Smart Fish Scale. Featuring our ICONIC NON-SLIP GRIP, the Pro Series Smart Fish Scale is the perfect fish scale, whether you’re a hobbyist or a fierce competitor.
The 590 CLASSIC TROUT is the bread & butter of trout rods. The medium-fast action presents dry flies accurately and delicately, but still has enough guts to handle nymphs, buggers, and indicators when conditions call for it. It's simply the most versatile
Featuring uniquely textured, buoyant ElaZtech pinchers that float up off the bottom, BatwingZ jig trailers accurately mimic the natural defensive posture of a crawfish and turn any jig into the perfect stand-up jig.
The Senko is a staple in the fishing world. The original soft-plastic stickbait comes in sizes ranging from 3 inches up to 7, and it has become the #1 choice of anglers everywhere.
The best all-around jig out there. With its unique head design it can be flipped, pitched or cast in and around cover with no problems and is also great for open water fishing.
One of the most explosive, highest action worms in the Strike King line-up. The Rage Menace Worm hits the water with six inches of fury and dynamic movement.
For decades, the MINI-KING® Spinnerbait has been the most popular small spinnerbait for lighter rods, smaller fish, pressured waters and newcomers to fishing because it works so well and gets lots of bites.
Strike King’s new Compact Tungsten Casting Jig is built with a premium tungsten jig head that is 40% more dense than lead for greater castability, sensitivity and performance.
Ever fine tuning, Team Lew’s has redefined exceptionalism with upgrades to a fan favorite with the introduction of the new BB1 Pro LFS Baitcasting Reel.
The new American Hero Camo Speed Spin is a one-of-a-kind work of art. The reel features Lew’s custom digital camo that represents the American Hero name.